President Donald Trump, who has promoted Trump-branded sneakers, guitars, cash and watches, on Monday introduced a brand new addition to his personal line of merchandise.
The newest product to bear the president’s title is “Trump Fragrances,” Trump-branded fragrance and cologne that prices $249.
The fragrances, known as “Victory 45-47” are “all about Profitable, Energy, and Success,” Trump wrote on social media Monday night.
The brand new choices be part of an inventory of Trump-branded merchandise that features the $69.99 “God Bless the USA” Bible and $299 “Trump Landslide” boots.
Trump earlier promoted a “Struggle! Struggle! Struggle!” perfume assortment, launched in December, that prices $199.
In response to a monetary disclosure report released in June, Trump final 12 months made $2.5 million from Trump sneakers and fragrances.
President Donald Trump boards Air Pressure One to depart for Florida, at Joint Base Andrews, Maryland, July 1, 2025.
Evelyn Hockstein/Reuters
Trump’s enterprise belongings are held by the Donald J. Trump Revocable Belief, which is managed by his son, Donald Trump Jr., however authorities watchdog teams have nonetheless expressed concern about how Trump could also be utilizing his place as president to generate private earnings.
White Home Press Secretary Karoline Leavitt mentioned in Could that Trump is abiding by all relevant conflict-of-interest legal guidelines.
“I feel everyone, the American public, consider it is absurd for anybody to insinuate that this president is profiting off of the presidency,” she mentioned. “This president was extremely profitable earlier than giving all of it as much as serve our nation publicly.”
ABC Information’ Peter Charalambous and Olivia Rubin contributed to this report.
