As elements of the UK brace for one more scorching weekend, on-line adverts have been showing for moveable air conditioners claiming to be “designed by former Nasa engineers” and capable of “cool a room in 90 seconds”.
The adverts have emerged on platforms together with Fb and YouTube, however the Promoting Requirements Company (ASA) has now warned the merchandise are sometimes “too good to be true”.
YouTuber Stuart Matthews, who purchased a number of gadgets to check on his Correct DIY channel, instructed the BBC that regardless of paying £70 for one machine, it turned out to be “a small, easy fan price just a few kilos”.
The BBC has approached Meta and YouTube for remark.
The ASA instructed the BBC that a number of the adverts it had seen on-line in latest weeks made exaggerated claims, together with {that a} small system may cool a complete house inside minutes or used little or no electrical energy.
It additionally stated the adverts often featured pretend buyer critiques describing dramatic temperature drops or distinctive efficiency.
The adverts direct consumers to web sites promoting the gadgets, sometimes for between £70 and £120.
Most of the adverts additionally gave the impression to be AI-generated, utilizing visuals equivalent to copper coils and metallic packing containers to make the merchandise appear extra refined.
