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    Home»Tech News»Why tech firms are raising PC and console prices – and blaming AI for chip costs
    Tech News

    Why tech firms are raising PC and console prices – and blaming AI for chip costs

    Team_Prime US NewsBy Team_Prime US NewsJune 27, 2026No Comments2 Mins Read
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    RSM UK’s tech senior analyst James Bull famous that the 4 largest US tech corporations are anticipated to spend tons of of billions of {dollars} on knowledge centres and AI tools in 2026.

    “That degree of demand for reminiscence chips has created a scarcity the availability chain can not maintain tempo with,” he stated.

    With huge tech and AI corporations shopping for reminiscence at scale, and capable of pay a premium for longer contracts, producers have been additionally being incentivised to prioritise their orders over client electronics, Bull added.

    “Primarily, the MacBook on shoppers’ desks is now competing for a similar Dram as the info centres powering ChatGPT and is shedding.”

    After all, a few of the huge tech firms, akin to Microsoft, have a foot in each camps – investing billions in AI infrastructure whereas additionally making client merchandise such because the Xbox.

    However the reminiscence scarcity and worth rises have additionally been compounded by inflation and geopolitical points, say some.

    When Sony introduced additional worth will increase to the PS5 console within the UK and elsewhere world wide, it cited “continued pressures within the world financial panorama”.

    Piers Harding-Rolls of Ampere Evaluation said at the time that alongside rising Ram costs, additional waves of inflation linked to the warfare in Iran may need influenced the dimensions of Sony’s worth will increase.

    Hewson advised the BBC more moderen worth hikes might “go even larger as chip makers cope with elevated prices ensuing from the blockade within the Strait of Hormuz”.

    “While the previous few days have introduced renewed optimism that the state of affairs within the Center East is being resolved, the impression of the final couple of months means some inflation is now baked in,” she added.



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