A 23-year-old Mexican influencer, Valeria Marquez, was fatally shot on Tuesday whereas livestreaming on TikTok from her magnificence salon in Guadalajara, Jalisco.
Marquez, who had greater than 113,000 followers on the platform, was broadcasting to her viewers when the assault occurred.
In response to a press release from the Jalisco state prosecutor’s workplace, the case is being investigated below femicide protocols, utilized in cases the place a lady is killed as a consequence of her gender.
As of Wednesday, Marquez’s TikTok account appeared to have been eliminated.
Here’s what we all know:
What occurred to Valeria Marquez?
Marquez was working inside Blossom The Magnificence Lounge when the assault occurred.
She was livestreaming on TikTok on the time. Within the video, she is seen sitting at a desk, holding a stuffed pink pig toy, and is heard saying, “He’s coming.”
A person’s voice within the background then asks, “Hello, are you Valeria?” to which she replies, “Sure.”
At that second, she turns off the microphone, and seconds later, she is shot lifeless. The person whose voice was beforehand heard just isn’t seen within the video.
In response to stories, the person who shot her then hopped onto a motorcycle and fled.
In the meantime, on the video – nonetheless being streamed dwell – Valeria is seen grabbing her chest and abdomen earlier than she collapses in her chair. She seems to have been shot twice, with at the least one bullet hitting her torso. The face of one other lady briefly seems earlier than the video ends.
Earlier suspicion
Earlier in the identical video, Valeria revealed info that has set off hypothesis over a doable hyperlink to the occasions resulting in her loss of life.
“Hey, what do you assume occurred to me?” she says.
“I used to be doing a little issues in the present day, and Erika referred to as me and mentioned, ‘Hey, babe, they’re bringing you one thing, and I don’t know what, however they wish to give it to you.’” It’s unclear who Erika is.
I mentioned, ‘Oh, I’ll be there in about an hour,’ and the supply man mentioned, ‘I’d higher anticipate her as a result of it’s actually costly.’
“Who’s going to offer me one thing?” she requested on the video.
Within the livestream, she mentioned at one other level, “Dude, they could’ve been about to kill me.” It’s unclear who she’s referring to or what prompted her to say this.
In response to authorities, she was nonetheless within the chair, holding onto the stuffed pig, once they arrived.
The crime is now being investigated because the eighth femicide to this point this month in Jalisco.
Who was Marquez?
In response to native media, Valeria rose to fame on social media because of her content material about magnificence, way of life and entrepreneurship. She had greater than 113,000 followers on TikTok and at the least 70,000 followers on Instagram.
She owned the sweetness salon positioned in Zapopan, the place she shared aesthetic ideas and private moments along with her viewers. She opened it in 2024.
In response to the publication El Financiero, in 2021, Marquez was topped Miss Rostro, an area magnificence contest, which solidified her presence on this planet of modelling and wonder. Along with her skilled profession, she maintained a detailed relationship along with her followers, brazenly sharing particulars about her private life.
What can we learn about femicides in Mexico?
In response to the newest information from the United Nations Financial Fee for Latin America and the Caribbean, Mexico shares the fourth-highest femicide charge within the area, tied with Paraguay, Uruguay, and Bolivia, at 1.3 deaths per 100,000 ladies in 2023.
The highest three are Honduras, the Dominican Republic and Brazil.
Jalisco is ranked sixth out of Mexico’s 32 states, together with Mexico Metropolis, for homicides, with 906 recorded there because the starting of President Claudia Sheinbaum’s time period in October 2024, based on the info consultancy TResearch.
The United Nations says that about 10 ladies or ladies are murdered day-after-day in Mexico
In response to AFP, Zapopan Mayor Juan Jose Frangie said that his workplace had no report of Marquez in search of help from authorities concerning any threats. He added that “femicide is the worst factor”.
This killing came about simply days earlier than one other lady, a mayoral candidate within the state of Veracruz, was additionally shot lifeless throughout a livestream alongside three different individuals.
President Sheinbaum, in a press release, mentioned she had no info but in regards to the motive.
