To the editor: In her Sunday article about Los Angeles and its iconic palm timber (“Palm trees are about as L.A. as it gets. But is it time to bid them a frond farewell?”), Patt Morrison wrote, “It’s universally identified. Put a palm tree on it; it have to be L.A.” How proper she is. Years in the past, once I was a copywriter at a Los Angeles advert company, I traveled to our New York workplace for enterprise. I met with a artistic crew there, and after they came upon I used to be from L.A., they shared somewhat trick of theirs. In the event that they wished to shoot a industrial in L.A., all they needed to do — whatever the idea — was embrace a pair photographs of palm timber within the frames of the storyboard. If the shopper purchased the concept, they knew they had been going to L.A.
David George, Costa Mesa
