Jan. 22, 2026 7 AM PT
To the editor: Promoting has at all times labored greatest when it’s made by folks, talking on to folks. Sadly, increasingly more corporations just lately are utilizing synthetic intelligence to make commercials, promoting and advertising — to detrimental outcomes (“Trump’s voice in a new Fannie Mae ad is generated by AI, with his permission,” Jan. 19).
Though AI could also be cheap and quicker, it lacks the factor that pulls a human in: actual human emotion. Shoppers don’t fall in love with algorithms — they join with distinctive (and imperfect) faces, voices and tales. That’s why audiences nonetheless bear in mind heartfelt vacation advertisements just like the Hershey’s Kisses “Christmas Bells” commercial. AI-generated content material, alternatively, usually feels static, soulless and forgettable.
As an actor, I perceive how the shift towards AI is backfiring. Companies assume AI is “the longer term,” however they don’t concern themselves with the truth that AI can solely copy. It can’t create and really feel, or actually perceive and hook up with humanity. No immediate can replicate the eagerness within the eye of a performer or the moments that make a narrative plausible. Plus, utilizing AI to promote merchandise dangers spreading false info — exhibiting one thing that isn’t actual. Individuals need one thing genuine to attach with.
AI might be helpful for a lot of industries, together with information assortment, analysis and evaluation, however promoting shouldn’t be considered one of them. Actual merchandise are made by actual folks for actual folks. If corporations proceed to decide on a lazy strategy to their promoting, they’ll see a drastic fall in consumption. They might discover they’re actually shedding the belief of their “valued prospects.”
Courtney Wilcox, Las Vegas
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To the editor: So President Trump is ok with AI shortcuts. Isn’t this the identical man who had a meltdown over President Biden utilizing an autopen?
Kent Grigsby, Riverside
