To the editor: The social media “battle” over the Yerord Mas basturma brisket sandwich turned on a lightweight bulb for me (“‘It looks like a war.’ How a $38 Armenian brisket sandwich ignited debate over culture and cost,” July 13).
Social media as utilized by influencers and content material creators for revenue is now not actually “social.” It’s business. It’s akin to actuality TV, which is essentially not “actual.” However content material customers are free to make the selection of what to look at, and it follows that restaurant prospects ought to be free to decide on what and the place they eat with out them and the institution being self-righteously trolled to generate eyeballs for revenue.
The margins within the restaurant enterprise are notoriously slim even in the very best of instances, and as a shopper, I’d fairly a restaurant keep high quality and never lower corners to satisfy a worth level. It’s the buyer’s prerogative to decide on the place one can afford to eat, not the restaurant’s duty to satisfy somebody’s finances.
Gregory Solar, Alhambra
