Apple introduced its first-ever foldable iPhone at its annual products event on Wednesday as clients worldwide watched for contemporary merchandise, in addition to the debut of Apple CEO John Ternus.
The foldable smartphone, referred to as iPhone Duo, folds open like a guide, producing one steady display screen that’s 80% bigger than the corporate’s newest model of the iPhone Professional, the corporate stated, including that when opened it is going to even be the thinnest iPhone ever.
The display screen might be suitable with the iPhone Pencil, presently obtainable just for iPad customers, and can be unlocked with Apple Watch, in keeping with Apple.
Apple at present launched iPhone Duo, the primary foldable iPhone, September 9, 2026.
Apple
iPhone Duo will are available in two colours, Apple stated — Star White and Evening Sky — and can be used partially folded.
The announcement marked Apple’s splashy entry right into a long-existing product class. Foldable telephones got here onto the market in 2018, however they account for a small fraction of smartphone gross sales.
“Others have created a foldable that looks like two telephones awkwardly caught collectively,” Ternus stated, including that iPhone Duo will “redesign the expertise of utilizing a foldable telephone.”
Costs for the iPhone Duo begin at $1,999. Will probably be obtainable for pre-order on Oct. 16 and in-store on Oct. 23, Apple stated.
The corporate additionally unveiled the newest fashions of its smartphone: iPhone 18 Professional and iPhone 18 Professional Max. The merchandise boast an improved digicam, a bolstered reminiscence chip and an extended battery life in comparison with their predecessors, Apple stated. Every of the fashions can be geared up to combine Apple Intelligence, the corporate’s AI functionality.
The worth of the iPhone 18 Professional begins at $1,199, whereas the iPhone 18 Professional Max begins at $1,299. Each smartphones can be found for pre-order on Sept. 12 and in-store on Sept. 18, in keeping with Apple.
Apple CEO John Ternus holds the iPhone Duo on the firm’s company headquarters, September 9, 2026 in Cupertino, Calif.
Carlos Barria/Reuters
The shiny showcase comes days after Ternus took the helm of the tech large on Sept. 1, after having labored on the firm for 25 years. Ternus changed former CEO Tim Prepare dinner, who succeeded co-founder Steve Jobs in 2011.
The world’s second-largest firm, as measured by market capitalization, relies upon largely on its smartphone enterprise whereas providing an array of different merchandise corresponding to its iPad, Apple Watch and MacBook.
Shares of Apple have surged 22% in worth over the previous six months, far outpacing the S&P 500’s development of 13% over that interval.
The anticipated announcement of a foldable iPhone marks Apple’s newest effort to weigh in with a standout possibility in an present product class, usually at a better worth level.
In 2024, the corporate unveiled Apple Vision Pro, a combined actuality headset meant to compete with Meta Quest and different early-to-market choices. On the time, essentially the most inexpensive model of Apple Imaginative and prescient Professional offered for $3,499.
Apple additionally unveiled AI-driven options throughout a number of key merchandise in 2024, heralding its long-awaited entry into the high-stakes AI race. The AI functionality, dubbed Apple Intelligence, quantities to the “subsequent massive step for Apple,” Prepare dinner stated on the time.
Apple launched Apple Watch in 2014, referring to it then as the corporate’s newest “category-defining product.”
