Amazon’s head of gaming Jeff Gattis has advised the BBC he believes the rising price of tech means individuals will flip to streaming video games on-line reasonably than shopping for new consoles.
He mentioned the tech has developed quite a bit in recent times, making it extra viable than it was – however accepted some individuals will nonetheless purchase their very own {hardware}.
Whereas cloud gaming has lengthy been billed as the way forward for video video games, earlier efforts have failed to realize widespread adoption – leading to the high-profile closure of Google Stadia in 2023.
Many companies already provide this as a part of their subscription providers, together with giants Sony and Microsoft, however individuals proceed to favour putting in video games on their very own machines.
Gattis’ feedback come as Amazon has introduced it’s integrating its cloud gaming service Luna into the Prime Video app to take a seat alongside its exhibits and movies.
Cloud gaming permits gamers to stream and play video games on-line from a distant server utilizing a telephone, pill or controller, reasonably than downloading and operating it on a PC or console at dwelling.
Gattis argued there was nonetheless an enormous untapped viewers past conventional console house owners which Amazon was making an attempt to achieve.
“There are someplace between two-and-a-half and three billion individuals who play video games world wide, however solely a fraction of these personal devoted gaming {hardware},” Gattis mentioned.
He mentioned streaming video games may assist individuals who don’t wish to spend a whole bunch – and even 1000’s – of kilos on a console or gaming PC.
“As {hardware} turns into dearer, and as streaming know-how continues to enhance, I believe you will naturally see extra individuals asking whether or not they really want that devoted machine,” he mentioned.
Latest years have seen the worth of gaming {hardware} climb as the price of parts additionally rises, with Sony and Microsoft increasing the cost of their consoles and Valve pricing its new Steam Machine from £879.
