To go alongside its well-liked drinks subscription service, espresso store chain Pret A Manger has launched a brand new meal deal immediately.
Meal offers are discounted bundles, most commonly supplied at supermarkets, which normally permit prospects to purchase a essential meal, snack and drink at a decreased value.
An identical espresso and croissant mixture will even be accessible from Pret at breakfast time for £5.
This isn’t the primary time Pret has rolled out a meal deal scheme – an identical scheme was efficiently trialled in France in January earlier than launching within the UK.
Pret espresso subscription offers are at the moment accessible beneath the “Pret Membership” membership – for £5 a month subscribers can buy as much as 5 scorching or iced “barista-made” drinks a day at half value.
Pano Christou, Pret’s CEO, stated: “Going ahead our precedence might be to drive transactions and sustainable progress by providing nice worth for cash for Pret prospects.”
The transfer comes after the worth of the chain was slashed by a 3rd amid “intense strains” on the hospitality trade.
Pret has additionally come beneath hearth in earlier years, together with in 2023, when it was accused of “Pret-flation”, for elevating the costs of its sandwiches exponentially, ensuing within the chain decreasing costs to appease prospects.
How does the Pret meal deal examine to different outlets?
Pret’s new meal deal is the costliest available on the market – it should price between £6 and £7 – because the store will check the offers at totally different costs to see how customers react.
As compared, the Tesco meal deal prices £4.25, or £3.85 for Clubcard holders, whereas the Sainsbury’s primary meal deal is £3.95.
The Waitrose “meals to go meal” which features a essential, drink and snack, prices £5, as does the “large deal” from Greggs, which features a essential, aspect and drink for £5, providing prospects a variety of choices from sandwich, salad, pasta or rooster goujons.
What’s included within the Pret meal deal?
The chain stated any bread-based sandwich, crisps and a drink might be included within the new deal.
