The ban by India’s authorities of on-line betting video games has ended the nationwide cricket crew’s sponsorship by Dream11.
Revealed On 2 Sep 2025
India are searching for a brand new lead sponsor to exchange Indian fantasy sports activities platform Dream11 after the federal government banned real-money on-line gaming final month, leaving the world’s richest cricket board scrambling to safe new income.
Dream11, which had signed a three-year contract price about 3.6 billion rupees ($44m) working by means of 2026, can not sponsor the nationwide crew after the central authorities banned real-money online games in addition to their promotion, together with fantasy sports activities.
India’s higher home of parliament handed the Promotion and Regulation of On-line Gaming Invoice 2025 final month.
The Board of Management for Cricket in India (BCCI), which instructions a few of the world’s most profitable broadcast offers because of cricket’s reputation and India’s huge inhabitants, set a September 16 deadline for brand new bid submissions.
The public sale is unlikely to stay unsold for lengthy, however with the Asia Cup starting on September 9, India might take the sector and not using a front-of-shirt sponsor within the opening week, which incorporates the marquee match in opposition to rivals Pakistan on September 14.
The Financial Instances reported on Saturday, citing folks conversant in the matter, that the board is looking for 35 million rupees ($397.6k) per match for bilaterals, and 15 million ($170.4k) per match for India’s fixtures in Worldwide Cricket Council and Asian Cricket Council tournaments in a three-year sponsorship cycle.
Over an estimated 140 video games within the 2025-28 cycle, the BCCI expects to generate about 4.52 billion rupees ($51.3m), about 940 million ($10.7m) greater than underneath Dream11’s deal, which was 3.58 billion ($40.7m) for the interval July 2023 to March 2026 – an uplift of greater than 20 p.c.
