The Latino group is getting into motion to assist assist victims of the deadly wildfires in Los Angeles County.
A large number of Latino-owned companies, organizations and group leaders all through LA are providing sources, accumulating donations for distribution and elevating funds to offer aid for victims of a number of wildfires.
There have been 4 ongoing wildfires within the Los Angeles space as of Sunday: the Palisades Hearth within the Pacific Palisades space, the Eaton Hearth north of Pasadena, the Kenneth Hearth that is straddling Los Angeles and Ventura counties, and the Hurst Hearth in Sylmar, northwest of San Fernando.
A girl walks previous the stays of houses destroyed by the Palisades Hearth within the Pacific Palisades neighborhood in Los Angeles, Jan. 11, 2025.
Carlos Barria/Reuters
Based on county officers, the Palisades Hearth has destroyed greater than 5,000 buildings, whereas the Eaton Hearth has broken or destroyed an estimated 7,000 buildings. Greater than 100,000 folks have been compelled to evacuate their houses because the Santa Ana winds additional exacerbate the state of affairs. At least 16 fire-related deaths are being investigated by the Los Angeles County Medical Examiner, and many individuals are injured.
In Los Angeles County, greater than 4.8 million individuals are Hispanic or Latino, the newest U.S. Census data exhibits. With deep roots within the area, many Latinos have taken initiatives to mobilize the group and supply assist.
“A pal of mine texted me telling me her home had burned down,” Corissa Hernandez, a small enterprise proprietor, advised ABC Information. “I can not even think about shedding all the things I’ve labored for in my private house, so I instantly went to social media and simply put out a name for motion.”

Volunteers work to assist victims affected by the wildfires in Los Angeles, Jan. 11, 2025.
Corissa Hernandez
After studying from native metropolis leaders of the necessity for meals, water and masks, Hernandez introduced on social media that she was serving to accumulate these things at Nativo HLP, the Mexican meals restaurant she owns in Highland Park.
That preliminary endeavor expanded tremendously due to the Latino group, in keeping with Hernandez.
“It is such an honor and a humbling expertise to see us all rally collectively for essentially the most susceptible amongst us, and it is simply a kind of moments the place you simply really feel so proud to be a part of LA and this group,” she mentioned.
Hernandez is a board member of the Unbiased Hospitality Coalition, an advocacy group for bars and eating places in Los Angeles. She mentioned a number of eating places and cooks who’re a part of that community responded to her name and commenced connecting her to shelters and evacuation facilities in want of sources.

Volunteers work to assist victims affected by the wildfires in Los Angeles, Jan. 11, 2025.
Corissa Hernandez
Hernandez in the end partnered with Guerilla Tacos DTLA and Guelaguetza, two different Mexican eating places, to assemble donations and ship meals to folks in want, she mentioned. Collectively, they’ve created a central hub for all their operations and donations.
“I can’t take credit score for what has advanced,” Hernandez mentioned. “Since then, we have distributed collectively over 1,500 heat meals to evacuation facilities and fireplace departments, lots of of donations have gone out, and this has been in collaboration with my community.”
Latino group members in LA have gotten artistic with their efforts to assist present mutual assist. Several taquerias are offering free tacos to first responders, L.A. Taco first reported, and Latinx Remedy, a psychological well being useful resource hub for Latinos, is organizing pro-bono suppliers to supply free remedy to Latino households impacted by the wildfires.

Volunteers work to assist victims affected by the wildfires in Los Angeles, Jan. 11, 2025.
Corissa Hernandez
Assist from the Latino group can be coming from around the globe. California Gov. Gavin Newsom introduced on Friday that firefighters from Mexico had been arriving to hitch the “greater than 10,000 personnel already on the bottom.”
“California is deeply grateful for President @ClaudiaShein’s assist as we work to suppress the Los Angeles wildfires,” Newsom posted on X.
A spokesperson for the California Division of Forestry and Hearth Safety, or Cal Hearth, advised ABC Information a complete of 70 firefighters from Mexico, together with three info officers, arrived Saturday afternoon.
In the meantime, within the Boyle Heights neighborhood, Las Fotos Undertaking, a nonprofit group that mentors teenage ladies and gender-expansive youth via pictures, has created a bulletin-style database on its website the place fireplace victims can describe their present wants and immediately join with individuals who may also help them.
“We all the time say we discover energy in our tales and we discover energy in our communities. I actually hope that this database can maintain folks [and] assist in the long run,” Helen Alonzo Hurtado, social enterprise director for Las Fotos Undertaking, advised ABC Information. “Two to a few weeks from now, as people are getting settled of their non permanent housing and so they’re realizing what it’s that they want, they’ll put that there after which group members can reply.”
Alonzo Hurtado mentioned that regardless of internet hosting group wellness days, Las Fotos Undertaking just isn’t an emergency response nonprofit and isn’t geared up to mobilize in such a capability. Even so, she mentioned, the group was motivated to assist victims, together with a few of their very own members who misplaced their houses and had been displaced within the Eaton Hearth.
“We’re beginning to see what number of Latino households and Black households in Altadena had been impacted,” she mentioned. “When you concentrate on that group, it has been residence to a variety of working-class people who’ve been capable of construct generational wealth, and that was simply misplaced in a single day.”
The Latino-led group hopes to make an influence with its database and additional rally the group to assist these in want.
“In our tradition, now we have the kermeses [parties to fundraise for low-income community members, usually for funerals], and now we have these initiatives to return collectively to assist each other.” Alonzo Hurtado mentioned. “We’re seeing so many individuals impacted and we’re not simply mobilizing for the Latino group, however for all of the folks affected.”