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    Home»World News»Which supermarkets are cheapest for branded foods? New survey reveals some surprising results
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    Which supermarkets are cheapest for branded foods? New survey reveals some surprising results

    Team_Prime US NewsBy Team_Prime US NewsMay 18, 2026No Comments5 Mins Read
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    Waitrose is the cheapest grocery store for quite a lot of branded gadgets, based on a brand new report.

    Regardless of being one of many priciest supermarkets total, a number of branded gadgets at Waitrose have been discovered to be cheaper than at different main supermarkets, based on Which?.

    For 240 branded gadgets, together with main family names like Dove, Tilda, and Mr Kipling, Asda was the most affordable with a complete value of £795.21.

    A store at Tesco (with a Clubcard) adopted at £821.67, and Morrisons with a Extra card got here in third at £838.15.

    The identical store at Waitrose was considerably extra, leaping up 12.58% to £895.28. But it surely nonetheless got here in cheaper than retailers at Sainsbury’s and Tesco with out loyalty playing cards.

    And not using a loyalty card, the identical items would set buyers again £933.57 at Sainsbury’s, in comparison with £850.39 with a Nectar Card. Tesco with out a Clubcard got here in barely cheaper at £912.56.

    However Waitrose buyers can nonetheless fill their trollies with discount costs on quite a lot of items.

    The partnership runs John Lewis department shops and Waitrose supermarkets (James Manning/PA)

    PA Wire

    Sharwoods Medium Egg Noodles have been priced at £1.36 at Waitrose, in comparison with £2.10 at Tesco for non-members, and Dolmio Bolognese Sauce Onion and Garlic value £1.50, in comparison with £2.60 at most different supermarkets.

    Waitrose buyers ought to keep away from shopping for Mr Kipling Angel Cake Slices the place an ordinary 8-pack prices 101% extra at Waitrose than at competitor Morrisons. Mr Kipling Battenberg muffins have been additionally dearer at Waitrose than at Tesco.

    Ryvita Thins Sea Salt and Cider Vinegar additionally value 79% extra compared to shopping for the identical product at Asda for £1.34.

    The most important distinction in common value in April was Colgate Plax Cool Mint Mouthwash 500ml which could be bought for £2 at Asda, however will set buyers again £4.50 at Tesco and Sainsbury’s with out a loyalty card.

    One other mouthwash, Listerine Complete Care Clear Mint Antibacterial Mouthwash, additionally had one of many largest value variations. The bottle value £2.50 at Asda, however £5.60 at Sainsbury’s with out a loyalty card.

    Although Asda took first place for branded gadgets, Which? frequently finds higher worth throughout items from Lidl and Aldi. Nevertheless, on account of the German-founded supermarkets solely stocking a small vary of branded gadgets, they have been excluded from the comparability.

    Which? retail editor Reena Sewraz stated: “Our newest evaluation reveals Asda continues to supply the bottom costs on branded groceries with out buyers needing a loyalty card.

    “On the similar time, the hole between the most affordable and most costly supermarkets is rising, with some buyers paying as much as 17% extra for a similar basket.

    “In some circumstances, customers are paying double for an identical merchandise relying on the place they store and whether or not they have a loyalty card.”

    A Waitrose spokesperson stated: ‘We constantly provide nice worth on our clients’ favorite manufacturers. This evaluation solely supplies a snapshot, and doesn’t bear in mind the big selection of promotions on different merchandise belonging to the manufacturers included inside this evaluation.’

    Right here’s a listing of the place and on what branded merchandise you may make the largest financial savings:

    Dolmio Bolognese Sauce Onion and Garlic 450g – £1.50

    In comparison with £2.60 at most different supermarkets

    Sharwood Medium Egg Noodles – £1.36

    In comparison with £2.10 at Tesco with out a Clubcard

    Tilda Boil in Bag Basmati Rice (4x 62.5g, 250g) – £1

    In comparison with £2.15 at Sainsbury’s with out a loyalty card

    Pampers 1, Premium Safety New Child Diapers (50 pack) – £4.54 (with a Clubcard)

    In comparison with £8.70 on the similar grocery store with out a Clubcard

    Cadbury Dairy Milk Caramel Ice Cream cones (4 x100ml) – £2.50 (with a Clubcard)

    In comparison with £4.30 at Ocado

    Febreeze Air Freshener Spray Cotton Contemporary 185ml – £2

    In comparison with £3.50 at Waitrose

    Mr Kipling Mini Battenbergs 5 pack – £1.70

    In comparison with £2.93 at Waitrose

    Colgate Plax Cool Mint Mouthwash 500ml – £2

    In comparison with £4.50 at Sainsbury’s and Tesco with out loyalty playing cards

    Listerine Complete Care Clear Mint Antibacterial Mouthwash 500ml – £2.50

    In comparison with £5.60 at Sainsbury’s with out a Nectar card

    L’Oreal Paris Elviva Bond Restore Shampoo 200ml – £6.50

    In comparison with £12 at Sainsbury’s and Tesco with out loyalty playing cards

    Ryvita Thins Sea Salt and Cider Vinegar – £1.34

    In comparison with £2.40 at Waitrose

    Oral-B Professional Skilled Toothpaste 75ml – £2.24

    In comparison with £3.95 at most different supermarkets

    Philadelphia Authentic Tender Cheese 165g – £2.25

    In comparison with £2.25 at Sainsbury’s and Tesco with out loyalty playing cards

    Fairy Authentic Material Conditioner Liquid 742ml – £3

    In comparison with £5 at Tesco with out Clubcard

    Ben and Jerry’s Chocolate Fudge Brownie Ice Cream 465ml – £3.34

    In comparison with £5.55 at Sainsbury’s and Tesco with out loyalty playing cards

    Mr Kipling Fruit Pie Choice 6 pack – £1.99

    In comparison with £3.36 at Waitrose

    Mr Kipling Angel Cake Slices 8-pack – £1.92

    In comparison with £3.85 at Waitrose

    Dairylea Cheese Slices 8 x 150g – £1.12

    In comparison with £1.85 at Waitrose

    Carex Authentic Antibacterial Handwash – £1

    In comparison with £1.65 on the similar grocery store with out a loyalty card

    Quorn Meat Free Hen Type Items 300g – £1.78

    In comparison with £2.91 at Waitrose



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