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    Home»US News»Doris Fisher, co-founder of iconic Gap chain, dies at 94
    US News

    Doris Fisher, co-founder of iconic Gap chain, dies at 94

    Team_Prime US NewsBy Team_Prime US NewsMay 5, 2026No Comments3 Mins Read
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    NEW YORK — Doris Fisher, who co-founded the enduring clothes chain The Hole Inc. in 1969 together with her late husband Don, has died. She was 94.

    Fisher died on Saturday surrounded by her household, a Hole spokesperson confirmed on Monday. The San Francisco-based firm didn’t specify a reason for dying.

    The couple co-founded The Hole after a irritating buying expertise when Don Fisher couldn’t discover a pair of denims that match, based on the retailer. The Fishers opened one small retailer on Ocean Avenue in San Francisco. Initially males’s Levi’s denims and document tapes had been the one objects on the market. However the model turned the inspiration for a worldwide retail empire and reshaped American vogue with a deal with easy informal seems to be from khakis and denims to T-shirts and sweater units.

    The chain finally expanded to different nameplates — Banana Republic and Outdated Navy — and now generates greater than $15 billion in gross sales globally.

    Fisher was the corporate’s vogue merchandiser for practically 4 a long time, whereas her husband targeted on the enterprise facet. The corporate mentioned that she got here up with the corporate’s identify, particularly to bridge the “technology hole” between mother and father and kids. Don Fisher died in 2009.

    “There may be merely no equal to Doris Fisher,” Hole’s CEO and President Richard Dickson mentioned in a press release issued Monday. “In Hole-speak, she was a real authentic. Doris was a full associate in Hole Inc.’s founding and a path-breaking entrepreneur at a time when that was extremely uncommon for girls. She understood firsthand the worth of self-expression, variety, and inclusion.”

    Dickson, who has been spearheading a turnaround after a number of years of a gross sales malaise, additionally mentioned that Doris Fisher “labored tirelessly to make sure that Hole Inc. all the time did greater than promote garments.” Gap hired Dickson in July 2023.

    Hole famous that Doris Fisher’s affect prolonged past merchandising and retailer design. She helped form the cultural tone of Hole promoting and product improvement, whereas sustaining a “steadfast” presence within the firm’s growth and pushing the corporate to deal with the client’s wants. Hole went public in 1976.

    The Fishers additionally had been concerned in philanthropic endeavors. The couple amassed one of many largest non-public collections of recent and up to date artwork within the nation, Hole mentioned. In 2009, the household pledged greater than 1,100 works to the San Francisco Museum of Trendy Artwork, one of many largest items of its variety.

    Doris Fisher was additionally an advocate of academic alternatives for deprived college students. She served on the board of Information Is Energy Program, often known as KIPP, a community of high-performing constitution colleges aimed toward creating alternative for underserved college students.

    Born in San Francisco in 1931, Doris Feigenbaum grew up in a household “steeped in values of enterprise, tradition, and neighborhood service,” based on Hole. She graduated from Stanford College in 1953, the place she studied economics.

    She is survived by her three sons — Robert, William, and John — all of whom have carried ahead the household’s enterprise and philanthropic commitments with San Francisco Museum of Trendy Artwork, KIPP, Stanford College, The Boys & Women Membership of San Francisco, the San Francisco Symphony, and The Hole Basis.

    She can be survived by 10 grandchildren and 13 nice grandchildren, the corporate mentioned.



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