SMALL DOMESTIC MARKET
Contained in the brewery, manufacturing strains are busier than they’ve been in a long time.
Employees are making ready batches of native beer destined not for the small home market of non-Muslims and foreigners – the one teams legally allowed to buy alcohol in Pakistan – but additionally for patrons overseas.
The export approval marks a historic milestone for the brewery, permitting it to ship alcoholic drinks to pick out worldwide markets exterior the 57-member Organisation of Islamic Cooperation.
The corporate established in 1860 has used the previous few months to check the waters, and is now hoping overseas orders start to stack up.
Isphanyar Bhandara, chief government of Murree Brewery, mentioned: “Now we have already performed experimental exports to Japan, to the UK and to Portugal, and naturally plenty of curiosity has been generated and we’re in contact with plenty of international locations.”
Bhandara is the third era of his household to run this enterprise, which was arrange by the British within the nineteenth century.
Over time, as rules tightened and home demand remained restricted, the corporate pivoted towards non-alcoholic and halal-certified drinks for Pakistan’s mass market, whereas sustaining a small, licensed alcoholic line.
