WASHINGTON: Cracker Barrel mentioned on Tuesday (Aug 26) that it’s going to keep on with its decades-old emblem, scrapping plans for a brand new one following social media backlash, together with from US President Donald Trump.
“We thank our friends for sharing your voices and love for Cracker Barrel. We mentioned we might pay attention, and we’ve. Our new emblem goes away and our ‘Previous Timer’ will stay,” the corporate mentioned in an X put up.
Trump grew to become the most recent public determine to weigh in on Cracker Barrel’s resolution to vary its emblem – which has grow to be the most recent flashpoint on social media – and despatched the corporate into damage-control mode.
“Congratulations ‘Cracker Barrel’ on altering your emblem again to what it was. All your followers very a lot respect it,” Trump mentioned on Fact Social after the corporate’s reversal.
The chain’s transient change in emblem – eradicating the long-standing picture of an overall-clad man generally known as “Uncle Herschel” leaning towards a barrel – is the latest in a collection of dustups the place an sudden response has blindsided retail chains.
Anheuser-Busch’s Bud Mild gross sales slumped after it despatched a can of Bud Mild to a transgender influencer in 2023, and this summer season, an American Eagle Outfitters advert marketing campaign that includes actress Sydney Sweeney sparked backlash for that advert’s use of the phrase “good denims” as a play on genetics.
Trump on Tuesday joined a refrain of conservatives, together with Donald Trump Jr, who criticised the restaurant chain’s new emblem that merely shows the chain’s identify towards a barrel-shaped yellow silhouette, eradicating “Uncle Herschel” in an ongoing effort to revamp its model.
