It was introduced that Asos would promote three-quarters of its possession within the Topshop and Topman manufacturers to Danish agency Heartland, forming a 75:25 three way partnership.
Three posts with the same video spelt out, “We’ve. Been. Listening”, with the short film finishing with the words: “We missed you too.”
Mayor of London, Sir Sadiq Khan, has also expressed his support for the campaign to bring the Topshop brand back.
“I’d meet my mates outside Topshop, my daughters took me shopping at Topshop and I know every type of Topshop jean,” he said.
“Wouldn’t it be great to get Topshop back on Oxford Street?”
Moreover, the Topshop web site now shows a “coming quickly” message, although no additional particulars have been revealed.
Chief executive José Antonio Ramos Calamonte said the move would help “accelerate our strategy to both offer customers the best and most relevant product and to turn Asos into a company that delivers sustainable, profitable growth”.
But now, the move has left fans speculating about the popular retailer’s potential return to British high streets.
Here’s what we know so far.
Who owns Topshop and Topman?
Asos handed control of the fashion brand to the billionaire behind Vero Moda and Jack & Jones in a £135m deal.
It had sold a 75 per cent stake to Heartland, an arm of Bestseller, the Danish fashion business controlled by the major Asos shareholder Anders Povlsen.
Povlsen, a Danish billionaire and Scotland’s largest landowner, already owns brands including Jack & Jones and Vero Moda through his Bestseller company.
Topshop, which had 70 stores including a flagship site on London’s Oxford Street, fell into administration in late 2020 as a part of the collapse of Sir Philip Green’s Arcadia empire.
Will Topshop and Topman reopen?
Topshop and Topman might be poised for a high-street comeback, although no official choice has been introduced but.
Asos CEO José Antonio Ramos Calamonte has not dominated out the chance, hinting at a possible return to bodily shops alongside an internet revival.
He stated: “We are going to think about it for certain, however we’ve no particular settlement to open a sure quantity.”
When did Topshop shut on Oxford Avenue?
Topshop’s flagship retailer was within the centre of London on Oxford Avenue, situated by Oxford Circus station.
The 100,000 sq ft retailer welcomed 400,000 clients every week earlier than lockdown. Nevertheless, the style chain vacated the huge retail area after its mum or dad firm, Arcadia, went into administration in late 2020.
