The deal is reportedly price greater than $405m, which might place it among the many most profitable within the Premier League.
Revealed On 8 Sep 2026
Liverpool have agreed a five-year deal for Turkish Airways to turn out to be their fundamental membership associate from June 1, 2027, which suggests the primary change within the Anfield aspect’s main shirt sponsor since 2010, ending a 17-year run for Customary Chartered.
The deal introduced on Tuesday will be price in extra of 300 million kilos ($405.78m) in response to media stories, which might place it among the many most profitable within the Premier League.
Whereas the exact figures haven’t been confirmed, it’s more likely to match the revenue from Manchester United’s shirt sponsorship cope with Qualcomm, which was signed in August 2024.
Customary Chartered will stay affiliated with Liverpool as a World Associate, stated a membership assertion, however Turkish Airways will take the first place in Liverpool’s branding.
“The entrance of the Liverpool shirt holds a particular place within the historical past of our membership,” stated Liverpool’s chief business officer Ben Latty.
“Turkish Airways is a globally recognised organisation with an in depth worldwide community and we sit up for starting our partnership and constructing a robust relationship collectively, with already robust foundations constructed from these particular recollections again in 2005,” he added, referring to Liverpool’s Champions League remaining comeback win in Istanbul.
The deal provides to a rising sponsorship portfolio inside soccer for Turkish Airways, who’re an official associate of the Champions League and fundamental sponsor of Turkiye’s nationwide workforce.
In February, Liverpool introduced file revenues of greater than 700 million kilos ($950m) for the newest monetary yr, and have been the highest-placed Premier League membership within the Deloitte Soccer Cash League.
Liverpool have been the primary main English skilled soccer membership to have a shirt sponsor, when Japanese electronics firm Hitachi had its identify displayed throughout the membership’s strip again in 1979.
