Caitlin Clark continues to drive huge WNBA audiences throughout just about each media platform. There is no sense of that stopping anytime quickly, both.
The most recent report got here on Amazon Prime Video, where the Aug. 20
Indiana Fever in opposition to Dallas Wings sport averaged 1.07 million viewers, according to Sports Media Watch, making it the most-watched WNBA sport ever measured on Prime Video. It additionally matched the common viewers for NBA video games on Prime Video final season, though this truly is the primary 12 months Nielsen has measured WNBA video games on the platform.
Caitlin Clark continues to drive record-breaking audiences
That is nothing new, in fact. Clark and the Fever have additionally set main viewership data throughout different networks.
Simply this season, Fever-Aces drew 2.64 million viewers on NBC and Peacock, according to NBC Sports. Fever-Dream reached 2.58 million on ESPN, and Fever-Liberty additionally averaged 2.58 million on CBS, setting data for these platforms. Fever-Wings pulled in 1.62 million on ION, which turned out to be a community report, whereas Fever-Valkyries reached 1.14 million on USA Community, which was additionally a WNBA report.
The one exception was ABC, the place Fever-Sky drew 2.6 million viewers. That is rather a lot and was the community’s greatest WNBA viewers this 12 months, however simply in need of final season’s 2.70 million.
Nielsen’s shift to its Large Knowledge measurement system has additionally boosted sports activities viewership numbers, however the bigger development is tough to overlook. It is simple to see that Clark and different Fever stars, corresponding to Sophie Cunningham, are driving a rare quantity of consideration to the WNBA, with the Fever persistently producing among the league’s greatest audiences.
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